Resources

Articles

Article

AI/ML

Top ways to use AI across owned & paid channels

With advancements in AI, how can brands maximize their investments in owned and paid media?

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Article

AI/ML

Optimizing for outcomes: why marketers should choose AI-native technology

Most of the martech tools are AI-augmented and not AI-native. What do we mean by that and why does it matter?

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Article

customer relationships

personalization

Elevating the customer relationship: The three digital marketing trends to adopt now

Discover the three digital marketing trends to promote customer relationships that are here to stay.

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Article

Outcome-based marketing

AI/ML

Outcome-based marketing: from inputs to AI-driven outcomes

Brands that switch to AI-native outcome-based martech are experiencing a 5x campaign ROI.

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Article

Marketing Strategy

How to set and execute against your marketing strategy in 2024

Follow this 4-step approach to create a success statement for an effective marketing strategy

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Article

Attribution

AI/ML

Marketing Attribution: Why It's the Thorn in Every Marketer's Side

From overlooking cross-channel interactions to last-click biases, don’t fall for these attribution pitfalls.

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Insights

Loyalty

Dive into Hotel Global Loyalty Insights, 2023

What will cause hotel customers to stop staying with a hotel and what would help retain them

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Insights

Loyalty

Dive into Retail Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer

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Insights

Loyalty

Dive into QSR Global Loyalty Insights, 2023

With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty

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Insights

Loyalty

Dive into Financial Institution Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases

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Insights

Loyalty

Explore 20 Loyalty KPIs that Drive Performance

Discover 20 loyalty metrics to prove the ROI and value of your loyalty strategies.

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Case studies

Case Study

Insights

Loyalty

Kognitiv x Home Decor Retailer

How Kognitiv helped a leading home decor retailer’s loyalty program reach #1

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Case Study

Insights

Loyalty

Kognitiv x Leading Pet Retailer

How Kognitiv helped a leading pet retailer go from 0 to 10m members in under 2 months

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Videos

loyalty

loyalty program

Webinar: Modernizing Customer Loyalty with Wise Marketer

Tune in to hear about the ever evolving landscape of customer loyalty

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loyalty

loyalty program

Webinar: Hallmark's Digital Transformation

Discover more about Hallmark's evolution from brick and mortar to the digital age.

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Outcome-based marketing

AI/ML

Outcome-based Marketing: How AI is Redefining Success

Learn more about outcome-based marketing and how AI is revolutionizing the marketing industry.

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Loyalty

Outcome-based marketing

Outcome-based Marketing: Customer Engagement in the Age of AI

How AI is redefining the way brands build customer loyalty.

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News

Press Release

Kognitiv Amplify

Kognitiv Launches AI-Native, Outcome-Based Kognitiv Amplify

Introducing AI-native targeting and optimization for paid media channels

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Press Release

Awards

Kognitiv Earns Top Spot Among the Most Innovative Companies in Marketing Technology Globally

Kognitiv ranks no. 10 globally for its innovation in AI-native predictive customer insights and activation

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Press Release

Kognitiv Ignite

Kognitiv Launches AI-Native Kognitiv Ignite: Revolutionary Outcome-Based Customer Engagement Solution

We are excited to introduce Kognitiv Ignite - the first AI-native outcome-based personalization software

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Press Release

Kognitiv Pulse

Kognitiv Recognized in 2023 TMW 100 List of Most Innovative Companies in Marketing Technology

Kognitiv is recognized as one of the most innovative martech companies, earning a spot on the TMW 100 List .

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Press Release

Travel Technology

Kognitiv Announces Sale of Hospitality Technology Business to Valsoft Corp.

This move streamlines Kognitiv’s operations and allows us to focus on our product roadmap.

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Press Release

Technology Partner

Kognitiv Joins Braze Alloys Partner Program

Customers can now leverage both platforms for data-driven decisions made in real time.

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