Watch the insightful conversation between Hallmark's Sarah McCaul and Kognitiv's Lsan Tzadu. Sarah, a seasoned marketing and loyalty expert, takes us through Hallmark's evolution from a traditional brick-and-mortar brand to a modern omnichannel powerhouse. Discover insights into Hallmark's innovative strategies for blending tradition with technology, and how they're leveraging data to deliver personalized experiences that resonate with customers of all ages.
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