Resources

Kognitiv

March 27, 2024

3 min

Press Release

Kognitiv Amplify

Kognitiv Launches AI-Native, Outcome-Based Kognitiv Amplify

Introducing AI-native targeting and optimization for paid media channels

Read Press Release

Articles

Article

Artificial Intelligence

5 Ways Marketers Should Use AI by AI

We asked ChatGPT, "What are the top five ways marketers should be using AI." The results are unsurprising.

Read Article

Article

Marketing Strategy

How to set and execute against your marketing strategy in 2024

Follow this 4-step approach to create a success statement for an effective marketing strategy

Read Article

Article

Kognitiv Ignite

5 reasons to shift to outcome-based marketing

What, why and how of outcome-based marketing.

Read Article

Article

Attribution

AI/ML

Marketing Attribution: Why It's the Thorn in Every Marketer's Side

From overlooking cross-channel interactions to last-click biases, don’t fall for these attribution pitfalls.

Read Article

Article

Personalization

Customers demand relevancy: 5 steps to get to know your customers at an individual level

Read the 5 reasons why customer-level modeling is not just important but critical to your business.

Read Article

Article

Artificial Intelligence

5 Ways AI-native Products Enhance Customer Engagement

AI-native products are not just powered by AI but are fundamentally designed with AI capabilities at the core.

Read Article

Insights

Loyalty

Dive into Hotel Global Loyalty Insights, 2023

What will cause hotel customers to stop staying with a hotel and what would help retain them

View Research

Insights

Loyalty

Dive into Financial Institution Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases

View Research

Insights

Loyalty

Dive into QSR Global Loyalty Insights, 2023

With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty

View Research

Insights

Loyalty

Dive into Retail Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer

View Research

Videos

AI/ML

Outcome-based marketing

Outcome-based marketing: customer engagement in the age of AI

How AI is redefining the way brands build customer loyalty.

Watch Video

Press releases

Press Release

Kognitiv Amplify

Kognitiv Launches AI-Native, Outcome-Based Kognitiv Amplify

Introducing AI-native targeting and optimization for paid media channels

Read Press Release

Press Release

Awards

Kognitiv Earns Top Spot Among the Most Innovative Companies in Marketing Technology Globally

Kognitiv ranks no. 10 globally for its innovation in AI-native predictive customer insights and activation

Read Press Release

Press Release

Kognitiv Ignite

Kognitiv Launches AI-Native Kognitiv Ignite: Revolutionary Outcome-Based Customer Engagement Solution

We are excited to introduce Kognitiv Ignite - the first AI-native outcome-based personalization software

Read Press Release

Press Release

Kognitiv Pulse

Kognitiv Recognized in 2023 TMW 100 List of Most Innovative Companies in Marketing Technology

Kognitiv is recognized as one of the most innovative martech companies, earning a spot on the TMW 100 List .

Read Press Release

Press Release

Travel Technology

Kognitiv Announces Sale of Hospitality Technology Business to Valsoft Corp.

This move streamlines Kognitiv’s operations and allows us to focus on our product roadmap.

View Press Release

Press Release

Technology Partner

Kognitiv Joins Braze Alloys Partner Program

Customers can now leverage both platforms for data-driven decisions made in real time.

View Press Release