Kognitiv x Home Decor Retailer

August 20, 2024

5 mins

About the Brand

Our client is a leading specialty retail chain of home decor and furnishings with over 400 stores across the United States, offering a wide range of stylish and affordable products for every room in the home, including furniture, wall decor, lighting, gifts, and seasonal items.

Home Retailer

North America

400 Stores

The Challenge

Their existing rewards program fell short of delivering the personalized experience they desired. The current program offered limited benefits and incentives and struggled to effectively foster customer loyalty and stimulate increased spending among its members. With long purchase cycles, the brand wanted to keep consumers engaged and reduce churn while growing its customer base.

The Solution

Strategic Analysis & Insights Generation

During a comprehensive 5-month consulting engagement, Kognitiv assessed current program performance, implemented predictive customer lifecycle tracking, and conducted detailed behavioral segmentation. A thorough customer experience audit, competitive assessments, and market research provided insights into customer expectations and opportunities for program evolution.

Loyalty Program Design

Kognitiv identified gaps and opportunities in the existing customer journeys to incentivize and engage customers. Leveraging insights found, we generated ideal customer experiences across channels personalized to the different customer profiles to drive desired customer behavior and keep customers excited and engaged in the program.

Robust Loyalty Technology Implementation

With Kognitiv Inspire, this client successfully relaunched its loyalty program, driving significant improvements in customer engagement and spending while securing its position as a leader in the home décor retail space. We supported a comprehensive program redesign with diverse rewards and incentives, launching ideal customer experiences in the market and ensuring a seamless transition to the new program.

About Kognitiv

Kognitiv is redefining loyalty with its AI-native outcome-based technology. Our award-winning loyalty software and a suite of cross-channel intelligence and personalization products enable brands to deliver hyper-personalized experiences, predict and optimize customer engagement in real time, and achieve measurable results.

It’s time to move beyond transactions and earn customers’ lifetime loyalty. Discover how reimagining your loyalty strategy and customer engagement with AI can foster deeper connections and drive long-term success. Get your personalized demo today or talk to one of our loyalty strategy consultants.

Kognitiv x Home Decor Retailer

Take your loyalty program to the next level with Kognitiv.