NEWS: Kognitiv & Aimia Loyalty Solutions merger closes. Learn more →

Maximizing
Customer Loyalty

Through new thinking and technology
NEWS: Kognitiv & Aimia Loyalty Solutions merger closes. Learn more →

Maximizing
Customer Loyalty

Through new thinking and technology

Kognitiv is reshaping how consumer loyalty is created and nurtured. We are helping the world’s most reputable companies sell more, at a higher yield, using a uniquely intelligent, peer to peer network. We match consumer needs and future intentions with a vast collection of alternative assets, like flights and hotel rooms, to reboot loyalty for our customers.

$360bn is Stuck in Loyalty Programs Worldwide

Most loyalty programs don’t work. They seldom change customer behavior and many actually irritate loyal customers. Almost all of them are stuck – either with dormant points, inactive members or as a liability on the balance sheet. For any organization seeking growth, how they approach customer loyalty needs a refresh.

Consumer Loyalty is Dwindling

Consumers are increasingly fickle. We have greater choice than ever, yet the bulk of products and services are becoming increasingly commoditized. As more and more purchase decisions are being driven by search or promotional offers, organizations need a new means to engage directly with their audiences.

Digital Pirates and Middlemen have Hijacked your Consumers

Digital Pirates and Middlemen have Hijacked your Consumers

Companies that sell products, provide services or who own assets are being out-competed by digitally savvy middlemen. These intermediaries have skilled up in search to gain control of oceans of data – and the relationship with your customers.

Asset Yields are Shrinking Fast

Asset Yields are Shrinking Fast

Every type of yield is under pressure – from bank interest rates to Government Bonds. For capital intense categories like hospitality, retail and airlines, yield is a measure of their efficiency and the source of their competitiveness. Yield is one battleground where losing is not an option.

Kognitiv can Help by Unearthing Lost Value

Kognitiv can Help by Unearthing Lost Value

Beneath the surface of many companies there is often neglected inventory and under-appreciated value. Our role is to discover and unearth this unexploited and under-leveraged value to help asset owners fight back and regain control.

We Activate Spare Capacity and Under-performing Assets

Kognitiv identifies, values and liberates your lost value without interfering with existing business processes or stealing your consumer data. We ensure that every shred of inventory is actively working to improve yield to make the entire business more efficient, more effective and more profitable.

We turn Spare Capacity into Loyalty Capital™ and Facilitate P2P Trading

Loyalty Capital™ is the new currency of loyalty and the Loyalty Capital Network™ allows members to trade their under-utilized inventory through other members’ loyalty programs. We help to re-engage dormant customers and reinvigorate stagnant loyalty programs.

We Improve Yield, Win New Consumers and Increase CLV

Rewarding customers with Loyalty Capital hugely improves yield. Compelling promotions, fueled by Loyalty Capital, attract new consumers. And our network’s ability to make spectacular offers ensures customers stay – minimizing the pain of churn.

Clients can Appeal Direct to Consumers with Amazing New Offers

Clients can Appeal Direct to Consumers with Amazing New Offers

A new member client starts by selecting trading partners that match their business objectives. The Loyalty Capital Network then makes it possible to create and deliver much more compelling, personalized offers direct to their consumers. This opens the door to a host of new possibilities.

Growing their Market and Adding Fresh, Zero Party Data

By converting excess capacity into Loyalty Capital, member clients can fund customer re-engagement and direct acquisition. Fresh, direct consumers deepen market penetration and offer the richest sources of customer data and behavioral analytics to drive even richer loyalty initiatives.

Receiving More Value as Loyalty Capital Grows

The more Loyalty Capital that goes into the network, the more loyalty it generates. As more member clients start to trade together without margin or transaction costs, the better they can serve their customers in new, direct and compelling ways.

Our Model is Success Based with Minimal Upfront Costs

Our Model is Success Based with Minimal Upfront Costs

Because our income is totally reliant on growing our clients’ revenues, yield or other KPIs, we take their business objectives very seriously. It means there is no downside in engaging with us. Just complete the ‘Get in touch’ form below and we will respond inside 24 hours.

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