Customers aren’t inherently loyal
According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all their purchases, meaning most financial institutions (FIs) are missing out on revenue from each customer. With increased banking options, a global pandemic, and inflation, financial institutions are looking to amplify their efforts to increase share of wallet and gain customer loyalty.
From this report, learn key insights on:
- What is most important to a customer when deciding on where to bank
- What will cause credit card holders to stop using the card and what would help retain them
- What loyalty program benefits are most valued and more
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