2024 was a groundbreaking year for loyalty programs across industries. From innovative program designs to the wider adoption of AI, businesses in retail, hospitality, QSR, fuel, and CPG reshaped how they engage and retain customers. Economic pressures, personalization trends, and AI's role in enhancing customer experiences influenced organizational priorities this year. Our comprehensive guide highlights 24 global brands that shaped the loyalty industry in 2024. What you’ll discover in this guide: