Resources

Articles

Article

Kognitiv Pulse

Customer Behaviour

Data Science

Top takeaways from the Loyalty Summit CXM conference in Zurich.

A LOT was covered in two days, but these are the stories we believe are most worth sharing...

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Article

Zero Party Data

Why zero-party data is the key to customer lifetime value

Marketing is hard. And, as someone who has spent much of their career building and launching brands...

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Article

CPG

Loyalty program design

4 ways CPG brands can build winning relationships with customers

It’s no secret that Consumer Packaged Goods (CPG) companies without significant direct-to-consumer (DTC)...

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Article

Loyalty program design

Generational loyalty – from boomers to Gen Z

Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive...

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Article

Loyalty program design

Loyalty program strategy

Customer retention

Considering CRM & loyalty for acquiring & growing your customers

When marketers are considering their approach to building direct customer relationships, they often look at...

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Article

Loyalty technology

Loyalty program design

Customer loyalty gamification

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty...

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Insights

Loyalty

Dive into Hotel Global Loyalty Insights, 2023

What will cause hotel customers to stop staying with a hotel and what would help retain them

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Insights

Loyalty

Dive into Retail Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer

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Insights

Loyalty

Dive into QSR Global Loyalty Insights, 2023

With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty

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Insights

Loyalty

Dive into Financial Institution Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases

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Insights

Loyalty

Explore 20 Loyalty KPIs that Drive Performance

Discover 20 loyalty metrics to prove the ROI and value of your loyalty strategies.

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Case studies

Case Study

Insights

Loyalty

Kognitiv x Home Decor Retailer

How Kognitiv helped a leading home decor retailer’s loyalty program reach #1

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Case Study

Insights

Loyalty

Kognitiv x Leading Pet Retailer

How Kognitiv helped a leading pet retailer go from 0 to 10m members in under 2 months

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Videos

loyalty

loyalty program

Webinar: Modernizing Customer Loyalty with Wise Marketer

Tune in to hear about the ever evolving landscape of customer loyalty

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loyalty

loyalty program

Webinar: Hallmark's Digital Transformation

Discover more about Hallmark's evolution from brick and mortar to the digital age.

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Outcome-based marketing

AI/ML

Outcome-based Marketing: How AI is Redefining Success

Learn more about outcome-based marketing and how AI is revolutionizing the marketing industry.

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Loyalty

Outcome-based marketing

Outcome-based Marketing: Customer Engagement in the Age of AI

How AI is redefining the way brands build customer loyalty.

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News

Press Release

Leadership

Kognitiv welcomes Jon Ott as Chief Revenue Officer

Jon is passionate about the impact data can have on the ROI of customer-centric companies.

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Press Release

Customer Segmentation

Analytics

Reporting

Kognitiv launches powerful new AI-driven Kognitiv Pulse

Kognitiv is excited to officially launch our new AI-driven predictive customer insights...

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Press Release

Management

Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer

Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...

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