Resources

Articles

Article

Customer behaviour

Why it’s so hard to get personalization right.

The sheer volume of customer data marketers has access to can feel overwhelming...

Read Article

Article

Campaign planning

SmartJourney

Post-pandemic, do you know what your customers' new normal is?

The pandemic prompted a seismic shift in customer behavior. Is your customer engagement strategy up-to-date?

Read Article

Article

Loyalty program strategy

Loyalty technology

How creating a tiered loyalty program can truly transform your member experience.

Today’s loyalty landscape is saturated with 'spend and get' programs. Take yours to the next level with tiers.

Read Article

Article

Kognitiv Pulse

Customer Behaviour

Data Science

Top takeaways from the Loyalty Summit CXM conference in Zurich.

A LOT was covered in two days, but these are the stories we believe are most worth sharing...

Read Article

Article

Zero Party Data

Why zero-party data is the key to customer lifetime value

Marketing is hard. And, as someone who has spent much of their career building and launching brands...

Read Article

Article

CPG

Loyalty program design

4 ways CPG brands can build winning relationships with customers

It’s no secret that Consumer Packaged Goods (CPG) companies without significant direct-to-consumer (DTC)...

Read Article

Insights

Loyalty

A Year in Review: How the Loyalty Industry Evolved in 2024

Download our exclusive report for a deep dive into brands that shaped the loyalty industry in 2024.

Download Guide

Insights

Holidays

Get the Ultimate Retail Holiday Guide

Get the most out of the holiday season with the Ultimate Retail Holiday Guide.

Download Guide

Insights

Loyalty

Explore 20 Loyalty KPIs that Drive Performance

Discover 20 loyalty metrics to prove the ROI and value of your loyalty strategies.

Download Guide

Insights

Loyalty

Dive into Retail Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer

View Research

Insights

Loyalty

Dive into QSR Global Loyalty Insights, 2023

With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty

View Research

Insights

Loyalty

Dive into Hotel Global Loyalty Insights, 2023

What will cause hotel customers to stop staying with a hotel and what would help retain them

View Research

Insights

Loyalty

Dive into Financial Institution Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases

View Research

Case studies

Case Study

Insights

Loyalty

Kognitiv x Cannabis Retailer

How a Cannabis retailer boosted revenue by 67% & added over $2M in sales using real-time lifecycle insights

View Case Study

Case Study

Insights

Loyalty

Kognitiv x Home Decor Retailer

How Kognitiv helped a leading home decor retailer’s loyalty program reach #1

View Case Study

Case Study

Insights

Loyalty

Kognitiv x Leading Pet Retailer

How Kognitiv helped a leading pet retailer go from 0 to 10m members in under 2 months

View Case Study

Videos

Loyalty

Holiday Loyalty Playbook: Winning Hearts and Sales this Season

Learn actionable strategies to elevate your holiday promotions this season

Watch Video

loyalty

loyalty program

Webinar: Modernizing Customer Loyalty with Wise Marketer

Tune in to hear about the ever evolving landscape of customer loyalty

Watch Video

loyalty

loyalty program

Webinar: Hallmark's Digital Transformation

Discover more about Hallmark's evolution from brick and mortar to the digital age.

Watch Video

Outcome-based marketing

AI/ML

Outcome-based Marketing: How AI is Redefining Success

Learn more about outcome-based marketing and how AI is revolutionizing the marketing industry.

Watch Video

Loyalty

Outcome-based marketing

Outcome-based Marketing: Customer Engagement in the Age of AI

How AI is redefining the way brands build customer loyalty.

Watch Video

News

Press Release

Leadership

Kognitiv welcomes Jon Ott as Chief Revenue Officer

Jon is passionate about the impact data can have on the ROI of customer-centric companies.

View Press Release

Press Release

Customer Segmentation

Analytics

Reporting

Kognitiv launches powerful new AI-driven Kognitiv Pulse

Kognitiv is excited to officially launch our new AI-driven predictive customer insights...

View Press Release

Press Release

Management

Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer

Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...

View Press Release