Resources

Articles

Article

Marketing

Leadership

Gartner

The three Cs of marketing well when budgets are down

Key takeaways from the 2023 Gartner CMO Spend and Strategy Survey.

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Article

AI/ML

Decision making

Make better decisions by making friends with machine learning.

Do not ask, "Am I making the right decision?" but rather, "Am I making the decision intelligently?"

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Article

Data Science

Innovation

Why culture is the key to driving digital success.

70% of digital transformations fail. Read our Chief Data Officer's advice on how to succeed.

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Article

AI/ML

Data Anayltics

Advanced analytics for marketers. What to use when and why.

To help marketers understand what analytics they should apply when, here's a quick guide.

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Article

Customer retention

How to tackle boredom and frustration in your CX

As marketers, we obsess over delivering a customer experience that delights, but are we missing a trick?

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Article

Forrester Research

Kognitiv named Notable Vendor in Forrester's Loyalty Technology Solutions Landscape, Q4 2022 report.

See who's who in the loyalty technology solutions market

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Insights

Loyalty

A Year in Review: How the Loyalty Industry Evolved in 2024

Download our exclusive report for a deep dive into brands that shaped the loyalty industry in 2024.

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Insights

Holidays

Get the Ultimate Retail Holiday Guide

Get the most out of the holiday season with the Ultimate Retail Holiday Guide.

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Insights

Loyalty

Explore 20 Loyalty KPIs that Drive Performance

Discover 20 loyalty metrics to prove the ROI and value of your loyalty strategies.

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Insights

Loyalty

Dive into Retail Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer

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Insights

Loyalty

Dive into QSR Global Loyalty Insights, 2023

With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty

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Insights

Loyalty

Dive into Hotel Global Loyalty Insights, 2023

What will cause hotel customers to stop staying with a hotel and what would help retain them

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Insights

Loyalty

Dive into Financial Institution Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases

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Case studies

Case Study

Insights

Loyalty

Kognitiv x Cannabis Retailer

How a Cannabis retailer boosted revenue by 67% & added over $2M in sales using real-time lifecycle insights

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Case Study

Insights

Loyalty

Kognitiv x Home Decor Retailer

How Kognitiv helped a leading home decor retailer’s loyalty program reach #1

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Case Study

Insights

Loyalty

Kognitiv x Leading Pet Retailer

How Kognitiv helped a leading pet retailer go from 0 to 10m members in under 2 months

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Videos

Loyalty

Holiday Loyalty Playbook: Winning Hearts and Sales this Season

Learn actionable strategies to elevate your holiday promotions this season

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loyalty

loyalty program

Webinar: Modernizing Customer Loyalty with Wise Marketer

Tune in to hear about the ever evolving landscape of customer loyalty

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loyalty

loyalty program

Webinar: Hallmark's Digital Transformation

Discover more about Hallmark's evolution from brick and mortar to the digital age.

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Outcome-based marketing

AI/ML

Outcome-based Marketing: How AI is Redefining Success

Learn more about outcome-based marketing and how AI is revolutionizing the marketing industry.

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Loyalty

Outcome-based marketing

Outcome-based Marketing: Customer Engagement in the Age of AI

How AI is redefining the way brands build customer loyalty.

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News

Press Release

Leadership

Kognitiv welcomes Jon Ott as Chief Revenue Officer

Jon is passionate about the impact data can have on the ROI of customer-centric companies.

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Press Release

Customer Segmentation

Analytics

Reporting

Kognitiv launches powerful new AI-driven Kognitiv Pulse

Kognitiv is excited to officially launch our new AI-driven predictive customer insights...

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Press Release

Management

Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer

Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...

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