Resources

Articles

Article

Holiday marketing

’Tis the season of gifts: Unwrap strategies to grow customer loyalty this holiday season

Strategies to help brands make the most out of this season and turn one-time buyers into loyal patrons.

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Article

Kognitiv Ignite

5 reasons to shift to outcome-based marketing

What, why and how of outcome-based marketing.

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Article

Forrester Research

Kognitiv named among ‘notable vendors’ in The Loyalty Services Providers Landscape, Q3 2023 report

Kognitiv is proud to have been named among the ‘notable vendors’ by Forrester Research in The Loyalty Servi...

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Article

Marketing

Leadership

Gartner

The three Cs of marketing well when budgets are down

Key takeaways from the 2023 Gartner CMO Spend and Strategy Survey.

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Article

AI/ML

Decision making

Make better decisions by making friends with machine learning.

Do not ask, "Am I making the right decision?" but rather, "Am I making the decision intelligently?"

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Article

Data Science

Innovation

Why culture is the key to driving digital success.

70% of digital transformations fail. Read our Chief Data Officer's advice on how to succeed.

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Insights

Loyalty

Dive into Hotel Global Loyalty Insights, 2023

What will cause hotel customers to stop staying with a hotel and what would help retain them

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Insights

Loyalty

Dive into Retail Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer

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Insights

Loyalty

Dive into QSR Global Loyalty Insights, 2023

With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty

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Insights

Loyalty

Dive into Financial Institution Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases

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Insights

Loyalty

Explore 20 Loyalty KPIs that Drive Performance

Discover 20 loyalty metrics to prove the ROI and value of your loyalty strategies.

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Case studies

Case Study

Insights

Loyalty

Kognitiv x Home Decor Retailer

How Kognitiv helped a leading home decor retailer’s loyalty program reach #1

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Case Study

Insights

Loyalty

Kognitiv x Leading Pet Retailer

How Kognitiv helped a leading pet retailer go from 0 to 10m members in under 2 months

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Videos

loyalty

loyalty program

Webinar: Modernizing Customer Loyalty with Wise Marketer

Tune in to hear about the ever evolving landscape of customer loyalty

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loyalty

loyalty program

Webinar: Hallmark's Digital Transformation

Discover more about Hallmark's evolution from brick and mortar to the digital age.

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Outcome-based marketing

AI/ML

Outcome-based Marketing: How AI is Redefining Success

Learn more about outcome-based marketing and how AI is revolutionizing the marketing industry.

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Loyalty

Outcome-based marketing

Outcome-based Marketing: Customer Engagement in the Age of AI

How AI is redefining the way brands build customer loyalty.

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News

Press Release

Leadership

Kognitiv welcomes Jon Ott as Chief Revenue Officer

Jon is passionate about the impact data can have on the ROI of customer-centric companies.

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Press Release

Customer Segmentation

Analytics

Reporting

Kognitiv launches powerful new AI-driven Kognitiv Pulse

Kognitiv is excited to officially launch our new AI-driven predictive customer insights...

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Press Release

Management

Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer

Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...

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