Resources

Articles

Article

customer relationships

personalization

Elevating the customer relationship: The three digital marketing trends to adopt now

Discover the three digital marketing trends to promote customer relationships that are here to stay.

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Article

Outcome-based marketing

AI/ML

Outcome-based marketing: from inputs to AI-driven outcomes

Brands that switch to AI-native outcome-based martech are experiencing a 5x campaign ROI.

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Article

Marketing Strategy

How to set and execute against your marketing strategy in 2024

Follow this 4-step approach to create a success statement for an effective marketing strategy

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Article

Attribution

AI/ML

Marketing Attribution: Why It's the Thorn in Every Marketer's Side

From overlooking cross-channel interactions to last-click biases, don’t fall for these attribution pitfalls.

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Article

Personalization

Customers demand relevancy: 5 steps to get to know your customers at an individual level

Read the 5 reasons why customer-level modeling is not just important but critical to your business.

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Article

Retail

Top 2024 Retail Trends: How technology is at the forefront to meet evolving customer needs and expectations

Dive into the 4 leading trends shaping the retail industry this year and how AI is fueling each of them.

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Insights

Loyalty

A Year in Review: How the Loyalty Industry Evolved in 2024

Download our exclusive report for a deep dive into brands that shaped the loyalty industry in 2024.

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Insights

Holidays

Get the Ultimate Retail Holiday Guide

Get the most out of the holiday season with the Ultimate Retail Holiday Guide.

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Insights

Loyalty

Explore 20 Loyalty KPIs that Drive Performance

Discover 20 loyalty metrics to prove the ROI and value of your loyalty strategies.

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Insights

Loyalty

Dive into Retail Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer

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Insights

Loyalty

Dive into QSR Global Loyalty Insights, 2023

With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty

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Insights

Loyalty

Dive into Hotel Global Loyalty Insights, 2023

What will cause hotel customers to stop staying with a hotel and what would help retain them

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Insights

Loyalty

Dive into Financial Institution Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases

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Case studies

Case Study

Insights

Loyalty

Kognitiv x Cannabis Retailer

How a Cannabis retailer boosted revenue by 67% & added over $2M in sales using real-time lifecycle insights

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Case Study

Insights

Loyalty

Kognitiv x Home Decor Retailer

How Kognitiv helped a leading home decor retailer’s loyalty program reach #1

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Case Study

Insights

Loyalty

Kognitiv x Leading Pet Retailer

How Kognitiv helped a leading pet retailer go from 0 to 10m members in under 2 months

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Videos

Loyalty

Holiday Loyalty Playbook: Winning Hearts and Sales this Season

Learn actionable strategies to elevate your holiday promotions this season

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loyalty

loyalty program

Webinar: Modernizing Customer Loyalty with Wise Marketer

Tune in to hear about the ever evolving landscape of customer loyalty

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loyalty

loyalty program

Webinar: Hallmark's Digital Transformation

Discover more about Hallmark's evolution from brick and mortar to the digital age.

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Outcome-based marketing

AI/ML

Outcome-based Marketing: How AI is Redefining Success

Learn more about outcome-based marketing and how AI is revolutionizing the marketing industry.

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Loyalty

Outcome-based marketing

Outcome-based Marketing: Customer Engagement in the Age of AI

How AI is redefining the way brands build customer loyalty.

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News

Press Release

Leadership

Kognitiv welcomes Jon Ott as Chief Revenue Officer

Jon is passionate about the impact data can have on the ROI of customer-centric companies.

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Press Release

Customer Segmentation

Analytics

Reporting

Kognitiv launches powerful new AI-driven Kognitiv Pulse

Kognitiv is excited to officially launch our new AI-driven predictive customer insights...

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Press Release

Management

Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer

Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...

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