Forrester Research's Loyalty Technology Solutions Landscape, Q4 2022 report describes the business value of and use cases for loyalty technology products and identifies the most notable providers in that market.
The landscape also outlines key market dynamics they’re observing:
It’s great to see we are aligned with Forrester Research on how loyalty programs can deliver more value for brands. It is exactly what we deliver to our customers every day. We help brands build deeper, more meaningful relationships based on our decades of experience providing data-driven solutions to optimize program performance and unlock value. Based on that experience, we know what works. – Tim Sullivan, Chief Executive Officer, Kognitiv