Know Where They Stand

Our proprietary SmartJourney® methodology is a powerful, blend of Kognitiv’s strategy and analytics capabilities. Our methodology provides a holistic view of your marketing efforts, tracks ongoing success, and identifies opportunities to continue to evolve for growth, so your customer engagement program delivers the outcomes your business wants and needs.

SmartJourney® Diagnostics Milestones to Ideal

Milestones to ideal is a visual, holistic snapshot of where your customers are travelling through key engagement stages. This allows us to classify, quantify and predict to uncover the highest impact opportunities and risks for our clients.

Why You Should Work With Us

Just a few examples of the transformative effects our SmartJourney® diagnostics and the insights they generate in the hands of our industry leading strategists have on our clients’ loyalty programs.

This specialty retail client came to us because their loyalty program was functioning more like a CRM program and was doing little to either drive member retention or ensure customer spend growth. They were also transforming their brand, giving them the perfect opportunity to re-imagine how their program could connect to new product offerings and adjusted purchase cycles.

Our strategy and consulting team worked with our client’s program team through a SmartJourney®️ design engagement to completely renovate their loyalty program. In its first year, it delivered exceptional results including higher revenue from customers and deeper engagement with members.

We partnered with our international mass retailer client to refresh their loyalty program and generated significant double-digit growth.

We collaborated with our B2B business supply client to design and launch a program refresh that’s applied more tightly targeted campaigns to dramatically reduced operating costs while increasing revenue growth.

It’s 2022, Do You Know What Your Customer’s ‘New Normal’ Is?

The pandemic caused a seismic shift in customer behaviour, read how SmartJourney® helped three of our clients navigate that change.

Read the Arcticle

It’s 2022, Do You Know What Your Customer’s ‘New Normal’ Is?

The pandemic caused a seismic shift in customer behaviour, read how SmartJourney® helped three of our clients navigate that change.
Read the Arcticle