SmartJourney® Loyalty Program Analysis

Start your Collaborative Commerce evolution here

Kognitiv’s SmartJourney® methodology is designed to uncover your highest impact revenue opportunities and quickstart your collaborative commerce transformation.

Classify, quantify and predict. So you profit.

Through analyzing customer behaviours across key lifecycle stages and touchpoints, our SmartJourney® engagements provide a lens and framework to evolve your programs, partnerships and ecosystem to meet your customers where they are, so you can better deliver what they need and want.

Customer Segmentation & Profiles

We explore your customer data and identify key segments based on their behaviours, interests, and preferences – analyzing what these differences mean in terms of customers’ current engagement, potential value, and your partnership opportunities.

Customer Lifecycle & Milestone Mapping

We uncover opportunities to inspire customers from their first interaction with you to becoming brand advocates. Using a predictive, data-led approach that incorporates AI and machine learning tools, your customers’ journey is visualized across growth milestones and measured against industry benchmarks with predictions of future behavior and recommendations on how to ensure customers stay on the path to a long-term valuable relationship with your business.

Customer Experience & Journey Touchpoints

Our Experience Touchmap creates a representation of the step-by-step decision-making process each customer follows with your brand today, and how to use these touchpoints, across channels to best guide them towards profitable behaviour in the future. It also highlights opportunities where collaborating with partners can generate significant shifts in their loyalty.

Loyalty Strategy Roadmap

The Strategic Roadmap defines the initiatives, partnerships and trading relationships to execute a go-to market approach across all of your key segments – and helping you identify future initiatives to further grow, enhance, and optimize your programs and partnerships over time.

Which SmartJourney®
is right for you


Elevate your execution with this engagement. Focused exclusively on accelerating your adoption of collaborative commerce as a competitive strategy and a source of recurring, sustainable profit. Identify pathways to new partnerships, channels and connected offerings that scale your ecosystem and forge deeper bonds with your customers.


Re-imagine what a loyalty program can achieve for your business in a future of collaboration. A strategy engagement that leverages customer data, collaborative commerce, and touchpoint mapping to design a new transformative loyalty-creation program, or evolve your current one for the future.


Offer complementary products, services, and experiences to your customers with complete control and ownership of your customer journey. This engagement enables you to identify the right strategy and processes to provide world-class fulfillment and customer services experiences under your own brand.

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SmartJourney® Success Stories

We’ve several Case Studies of organizations who have used SmartJourney® to crack some of their most urgent challenges