Resources
Tim Collins, Chief Data and Analytics Officer, at Kognitiv Corporation is joining the global Data Collaboration Alliance think-tank as a Board Advisor and founding member of the iOWN data ownership initiative. Tim joins a group of internationally-recognized experts including Mark Surman, the Executive Director of the Mozilla Foundation and Sylvie Veilleux, the CIO of Dropbox.
Privacy, Ownership and Zero-Party Data
Tim Collins, Chief Data and Analytics Officer, discusses the competitive advantage to be gained from zero-party data and the rapidly evolving role of data inside modern organizations.
Kognitiv Corporation announces Julia Wehmeyer as Chief Financial Officer
Julia Wehmeyer, CPA, CA joins Kognitiv as our Chief Financial Officer effective March 1st. Julia's impressive international credentials and her stellar track record for building high-performing finance teams makes her perfect for Kognitiv's next stage of growth as we usher in the next era of business. The era of collaborative commerce.
Kognitiv Corporation accelerates Platform-as-a-Service capabilities with key hires
Delighted to officially announce Jisun Hahn and Lin Classon as new members of our senior team. Jisun Hahn joins as SVP, Global Head of Industry Solutions and Lin Classon as SVP, Platform Strategies.
Collaborative Commerce on Stage
Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.
Shawn Pearson joins Kognitiv as President
Shawn Pearson joins Kognitiv as President effective February 1st 2021. Shawn’s impressive track-record of developing high-performance teams and, his acute understanding of the complex challenges facing global Executives, makes him a wonderful addition to our Executive Team.
Business Transformation through Collaborative Commerce
Kognitiv’s founder and chairman Peter Schwartz joined leading Canadian business and government leaders for provocative discussions on business transformation at the BizTek Summit on Jan 21, 2021.
Considering CRM & Loyalty For Acquiring & Growing Your Customers
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
Banking Strategies During COVID-19
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
Privacy, Ownership and Zero-Party Data
Tim Collins, Chief Data and Analytics Officer, discusses the competitive advantage to be gained from zero-party data and the rapidly evolving role of data inside modern organizations.
Kognitiv Corporation announces Julia Wehmeyer as Chief Financial Officer
Julia Wehmeyer, CPA, CA joins Kognitiv as our Chief Financial Officer effective March 1st. Julia's impressive international credentials and her stellar track record for building high-performing finance teams makes her perfect for Kognitiv's next stage of growth as we usher in the next era of business. The era of collaborative commerce.
Kognitiv Corporation accelerates Platform-as-a-Service capabilities with key hires
Delighted to officially announce Jisun Hahn and Lin Classon as new members of our senior team. Jisun Hahn joins as SVP, Global Head of Industry Solutions and Lin Classon as SVP, Platform Strategies.
Collaborative Commerce on Stage
Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.
Shawn Pearson joins Kognitiv as President
Shawn Pearson joins Kognitiv as President effective February 1st 2021. Shawn’s impressive track-record of developing high-performance teams and, his acute understanding of the complex challenges facing global Executives, makes him a wonderful addition to our Executive Team.
Business Transformation through Collaborative Commerce
Kognitiv’s founder and chairman Peter Schwartz joined leading Canadian business and government leaders for provocative discussions on business transformation at the BizTek Summit on Jan 21, 2021.
Considering CRM & Loyalty For Acquiring & Growing Your Customers
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
Banking Strategies During COVID-19
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
How Leading Hotels of the World Enhanced Their Customer Experience To Drive Revenue
Leading Hotels of the World sought a loyalty program that could deliver the remarkably uncommon experiences that uniquely defines its brand. They needed a way to understand what those experiences might be and who they would matter most to.
How Walmart Chile Reimagined Loyalty & Unlocked Revenue
Walmart Chile (Lider) had an 8-year-old loyalty program that was no longer driving value to 75%+ of its members
How Kirkland’s Deepened Their Segment Insight To Reduce Churn
With classic long purchase cycles in their category, US Home Goods Retailer Kirkland’s wanted to keep consumers engaged to reduce churn while simultaneously growing customer base
How P&G Were Able to Create a Global Loyalty Solution
P&G needed richer insights to understand moms’ habits, behaviors and needs globally, and combat the extremely competitive baby care landscape.
Magrabi Increases Retention
Magrabi is the largest eyewear retail group in the Middle East and North Africa. The brand had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.
How Leading Hotels of the World Enhanced Their Customer Experience To Drive Revenue
Leading Hotels of the World sought a loyalty program that could deliver the remarkably uncommon experiences that uniquely defines its brand. They needed a way to understand what those experiences might be and who they would matter most to.
How Walmart Chile Reimagined Loyalty & Unlocked Revenue
Walmart Chile (Lider) had an 8-year-old loyalty program that was no longer driving value to 75%+ of its members
How Kirkland’s Deepened Their Segment Insight To Reduce Churn
With classic long purchase cycles in their category, US Home Goods Retailer Kirkland’s wanted to keep consumers engaged to reduce churn while simultaneously growing customer base
How P&G Were Able to Create a Global Loyalty Solution
P&G needed richer insights to understand moms’ habits, behaviors and needs globally, and combat the extremely competitive baby care landscape.
Magrabi Increases Retention
Magrabi is the largest eyewear retail group in the Middle East and North Africa. The brand had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.
Highlights from the CRMC Conference in Chicago
Chicago was the venue for this year’s CRMC. Personalization, Zero-Party Data, Data centricity and building real customer experiences was on the agenda. All the things we love in the city with the best pizza in North America. A match made in heaven.
How to Build Back Your Business, Stronger and More Strategically, with SmartJourney
Creating superior experiences for customers or building robust loyalty programs requires a deep understanding of your current customers and where you may miss opportunities to deepen those relationships. SmartJourney is a proven way to uncover, and address, those opportunities.
Why Zero-Party Data Is the Key To Customer Lifetime Value
Zero-Party Data is fast becoming the hottest topic in loyalty marketing circles. The ability to build programs using data that signals a consumer’s intent, not merely their history, will be a game-changer. Here’s why we believe this will redefine loyalty.
Building Customer Loyalty: The Value of Tiers
Today's loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.
How Big is Your Churn Problem?
Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program.
Customer Loyalty Gamification
Is gamification worth the hype and should you invest in a gamification strategy?
Best Practices Churn Campaign – Starting with the Basics
Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?
Considering CRM & Loyalty For Acquiring & Growing Your Customers
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
In the Banking World, Is Convenience the New Loyalty?
The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.
The Top 6 Financial Services Industry Trends
This year, we will see a massive shift in how banks build out their customer growth and retention strategies through personalized customer journeys and experiences.
Generational Loyalty – From Boomers to Gen Z
Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive benefits.
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
4 Things Brands Can Do Now in the Time of COVID-19
Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.
4 Ways CPG Brands Can Build Winning Relationships With Customers
CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.
Banking Strategies During COVID-19
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
The 4 Pillars of Loyalty Campaigns During COVID-19
Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.
Highlights from the CRMC Conference in Chicago
Chicago was the venue for this year’s CRMC. Personalization, Zero-Party Data, Data centricity and building real customer experiences was on the agenda. All the things we love in the city with the best pizza in North America. A match made in heaven.
How to Build Back Your Business, Stronger and More Strategically, with SmartJourney
Creating superior experiences for customers or building robust loyalty programs requires a deep understanding of your current customers and where you may miss opportunities to deepen those relationships. SmartJourney is a proven way to uncover, and address, those opportunities.
Why Zero-Party Data Is the Key To Customer Lifetime Value
Zero-Party Data is fast becoming the hottest topic in loyalty marketing circles. The ability to build programs using data that signals a consumer’s intent, not merely their history, will be a game-changer. Here’s why we believe this will redefine loyalty.
Building Customer Loyalty: The Value of Tiers
Today's loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.
How Big is Your Churn Problem?
Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program.
Customer Loyalty Gamification
Is gamification worth the hype and should you invest in a gamification strategy?
Best Practices Churn Campaign – Starting with the Basics
Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?
Considering CRM & Loyalty For Acquiring & Growing Your Customers
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
In the Banking World, Is Convenience the New Loyalty?
The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.
The Top 6 Financial Services Industry Trends
This year, we will see a massive shift in how banks build out their customer growth and retention strategies through personalized customer journeys and experiences.
Generational Loyalty – From Boomers to Gen Z
Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive benefits.
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
4 Things Brands Can Do Now in the Time of COVID-19
Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.
4 Ways CPG Brands Can Build Winning Relationships With Customers
CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.
Banking Strategies During COVID-19
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
The 4 Pillars of Loyalty Campaigns During COVID-19
Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.
Privacy, Ownership and Zero-Party Data
Tim Collins, Chief Data and Analytics Officer, discusses the competitive advantage to be gained from zero-party data and the rapidly evolving role of data inside modern organizations.
Collaborative Commerce on Stage
Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.
Business Transformation through Collaborative Commerce
Kognitiv’s founder and chairman Peter Schwartz joined leading Canadian business and government leaders for provocative discussions on business transformation at the BizTek Summit on Jan 21, 2021.
Collaboration is the Future
Kognitiv’s founder Peter Schwartz speaks to why collaborative commerce is the future of business.
Privacy, Ownership and Zero-Party Data
Tim Collins, Chief Data and Analytics Officer, discusses the competitive advantage to be gained from zero-party data and the rapidly evolving role of data inside modern organizations.
Collaborative Commerce on Stage
Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.
Business Transformation through Collaborative Commerce
Kognitiv’s founder and chairman Peter Schwartz joined leading Canadian business and government leaders for provocative discussions on business transformation at the BizTek Summit on Jan 21, 2021.
Collaboration is the Future
Kognitiv’s founder Peter Schwartz speaks to why collaborative commerce is the future of business.
Kognitiv joins Data Collaboration Alliance Advisory
Tim Collins, Chief Data and Analytics Officer, at Kognitiv Corporation is joining the global Data Collaboration Alliance think-tank as a Board Advisor and founding member of the iOWN data ownership initiative.
Kognitiv announces Transaction and Innovation Partnership with IRI
Kognitiv Corporation announces the sale of its Intelligent Shopper Solutions (ISS) business to Chicago-based IRI. This sale significantly enhances our liquidity position to support Kognitiv’s growth plans and acquisition strategy. In addition, we will enter into an innovation and marketing partnership with IRI.
Kognitiv Corporation announces Julia Wehmeyer as Chief Financial Officer
Julia Wehmeyer, CPA, CA joins Kognitiv as our Chief Financial Officer effective March 1st. Julia's impressive international credentials and her stellar track record for building high-performing finance teams makes her perfect for Kognitiv's next stage of growth as we usher in the next era of business. The era of collaborative commerce.
Kognitiv Corporation accelerates Platform-as-a-Service capabilities with key hires
Delighted to officially announce Jisun Hahn and Lin Classon as new members of our senior team. Jisun Hahn joins as SVP, Global Head of Industry Solutions and Lin Classon as SVP, Platform Strategies.
Shawn Pearson joins Kognitiv as President
Shawn Pearson joins Kognitiv as President effective February 1st 2021. Shawn’s impressive track-record of developing high-performance teams and, his acute understanding of the complex challenges facing global Executives, makes him a wonderful addition to our Executive Team.
Collaboration is the Key to Forging Consumer Loyalty
The Australian Financial Review features Kognitiv’s innovative perspective on collaborative commerce and creating more value for consumers to build true loyalty.
Loyalty Marketing in a Post-COVID-19 World: Insights from a Panel of Loyalty Experts
The Wise Marketer wanted to explore how customer loyalty will be impacted post-crisis when our lives return to a “new normal.”
Kognitiv Loyalty System Now Available on Microsoft Azure
Kognitiv has integrated its SaaS loyalty system with Azure to accelerate its scalability and reach for brands seeking a dynamic customer loyalty management platform.
4 Key Tactics to Ensure You Connect With Your Customers
The Wise Marketer tapped Kognitiv for the best practices brands can do for customers during COVID-19 to give additional value, keep engagement high and show them you care.
Aimia Loyalty Solutions and Kognitiv Corporation Merge to Form a Visionary Leader in Loyalty
The merger creates a new and transformative technology and loyalty solutions company that redefines how loyalty programs, merchants, and consumer brands interact to enrich member engagement, enhance consumer loyalty and deliver stronger yields to the businesses it serves.
Kognitiv joins Data Collaboration Alliance Advisory
Tim Collins, Chief Data and Analytics Officer, at Kognitiv Corporation is joining the global Data Collaboration Alliance think-tank as a Board Advisor and founding member of the iOWN data ownership initiative.
Kognitiv announces Transaction and Innovation Partnership with IRI
Kognitiv Corporation announces the sale of its Intelligent Shopper Solutions (ISS) business to Chicago-based IRI. This sale significantly enhances our liquidity position to support Kognitiv’s growth plans and acquisition strategy. In addition, we will enter into an innovation and marketing partnership with IRI.
Kognitiv Corporation announces Julia Wehmeyer as Chief Financial Officer
Julia Wehmeyer, CPA, CA joins Kognitiv as our Chief Financial Officer effective March 1st. Julia's impressive international credentials and her stellar track record for building high-performing finance teams makes her perfect for Kognitiv's next stage of growth as we usher in the next era of business. The era of collaborative commerce.
Kognitiv Corporation accelerates Platform-as-a-Service capabilities with key hires
Delighted to officially announce Jisun Hahn and Lin Classon as new members of our senior team. Jisun Hahn joins as SVP, Global Head of Industry Solutions and Lin Classon as SVP, Platform Strategies.
Shawn Pearson joins Kognitiv as President
Shawn Pearson joins Kognitiv as President effective February 1st 2021. Shawn’s impressive track-record of developing high-performance teams and, his acute understanding of the complex challenges facing global Executives, makes him a wonderful addition to our Executive Team.
Collaboration is the Key to Forging Consumer Loyalty
The Australian Financial Review features Kognitiv’s innovative perspective on collaborative commerce and creating more value for consumers to build true loyalty.
Loyalty Marketing in a Post-COVID-19 World: Insights from a Panel of Loyalty Experts
The Wise Marketer wanted to explore how customer loyalty will be impacted post-crisis when our lives return to a “new normal.”
Kognitiv Loyalty System Now Available on Microsoft Azure
Kognitiv has integrated its SaaS loyalty system with Azure to accelerate its scalability and reach for brands seeking a dynamic customer loyalty management platform.
4 Key Tactics to Ensure You Connect With Your Customers
The Wise Marketer tapped Kognitiv for the best practices brands can do for customers during COVID-19 to give additional value, keep engagement high and show them you care.
Aimia Loyalty Solutions and Kognitiv Corporation Merge to Form a Visionary Leader in Loyalty
The merger creates a new and transformative technology and loyalty solutions company that redefines how loyalty programs, merchants, and consumer brands interact to enrich member engagement, enhance consumer loyalty and deliver stronger yields to the businesses it serves.
Privacy, Ownership and Zero-Party Data
Tim Collins, Chief Data and Analytics Officer, discusses the competitive advantage to be gained from zero-party data and the rapidly evolving role of data inside modern organizations.
Collaborative Commerce on Stage
Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.
Business Transformation through Collaborative Commerce
Kognitiv’s founder and chairman Peter Schwartz joined leading Canadian business and government leaders for provocative discussions on business transformation at the BizTek Summit on Jan 21, 2021.
Privacy, Ownership and Zero-Party Data
Tim Collins, Chief Data and Analytics Officer, discusses the competitive advantage to be gained from zero-party data and the rapidly evolving role of data inside modern organizations.
Collaborative Commerce on Stage
Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.
Business Transformation through Collaborative Commerce
Kognitiv’s founder and chairman Peter Schwartz joined leading Canadian business and government leaders for provocative discussions on business transformation at the BizTek Summit on Jan 21, 2021.
