Resources

Our Founder and Executive Chairman Peter Schwartz will be speaking at the premier Retail, Marketing and Technology Conference DX3 on March 3rd.

Julia Wehmeyer, CPA, CA joins Kognitiv as our Chief Financial Officer effective March 1st. Julia’s impressive international credentials and her stellar track record for building high-performing finance teams makes her perfect for Kognitiv’s next stage of growth as we usher in the next era of business. The era of collaborative commerce.

2021-04-13T14:00:31-04:00

Magrabi Increases Retention

Magrabi is the largest eyewear retail group in the Middle East and North Africa. The brand had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.

2021-04-13T14:00:31-04:00

Magrabi Increases Retention

Magrabi is the largest eyewear retail group in the Middle East and North Africa. The brand had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.

2021-09-17T12:11:15-04:00

Highlights from the CRMC Conference in Chicago

Chicago was the venue for this year’s CRMC. Personalization, Zero-Party Data, Data centricity and building real customer experiences was on the agenda. All the things we love in the city with the best pizza in North America. A match made in heaven.

2021-09-17T09:53:02-04:00

Why Zero-Party Data Is the Key To Customer Lifetime Value

Zero-Party Data is fast becoming the hottest topic in loyalty marketing circles. The ability to build programs using data that signals a consumer’s intent, not merely their history, will be a game-changer. Here’s why we believe this will redefine loyalty.

2021-04-13T13:58:18-04:00

Building Customer Loyalty: The Value of Tiers

Today's loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.

2021-04-13T13:58:01-04:00

How Big is Your Churn Problem?

Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program.

2021-04-13T13:54:05-04:00

Banking Strategies During COVID-19

For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.

2021-04-13T13:54:05-04:00

Banking Strategies During COVID-19

For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.

2021-04-13T14:02:07-04:00

Collaborative Commerce on Stage

Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.

2021-04-13T14:02:07-04:00

Collaborative Commerce on Stage

Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.

2021-04-13T14:02:04-04:00

Shawn Pearson joins Kognitiv as President

Shawn Pearson joins Kognitiv as President effective February 1st 2021. Shawn’s impressive track-record of developing high-performance teams and, his acute understanding of the complex challenges facing global Executives, makes him a wonderful addition to our Executive Team.

2021-04-13T14:02:04-04:00

Shawn Pearson joins Kognitiv as President

Shawn Pearson joins Kognitiv as President effective February 1st 2021. Shawn’s impressive track-record of developing high-performance teams and, his acute understanding of the complex challenges facing global Executives, makes him a wonderful addition to our Executive Team.

2021-04-13T14:02:07-04:00

Collaborative Commerce on Stage

Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.

2021-04-13T14:02:07-04:00

Collaborative Commerce on Stage

Founder and Executive Chairman, Peter Schwartz, spoke at Canada’s premier Retail, Technology and Marketing Conference DX3. Peter’s session covered the Retail opportunities offered by collaborative commerce and the significant opportunities that zero-party data can provide to the sector.