Artificial Intelligence & Machine Learning
Leverage AI and machine learning-based predictive modeling tools to grow your loyalty program and achieve maximum ROI
Artificial Intelligence & Machine Learning
Leverage AI and machine learning-based predictive modeling tools to grow your loyalty program and achieve maximum ROI
The Future of Loyalty Technology is Here
Standard predictive models within our loyalty solution technology use AI and machine learning scoring as part of the model training and operation. Models are built using structured and unstructured data housed in our loyalty system database to optimize the predictive power of model scores. The output of the advanced models is a customer-centric model score and percentile ranking that can immediately be used by our segmentation engine.
Predictive Modeling
Machine learning and AI allow us to capitalize on a wealth of collected customer data. This is done at scale, in a fraction of the time and with a greater accuracy than traditional rules-based modeling. These tools are used to create models for predictive churn, fraud prediction, customer journey classification and customer journey prediction.
SmartJourney® Prescriptive Diagnostics
AI and machine learning tools overlaid with data from global benchmarking data gives marketers deep insight into predicting customer behavior amongst key SmartJourney® milestones. This enables marketers to influence behavior to scale. It even uncovers hidden revenue streams and opportunities or gaps within the business for additional growth or efficiency.
Detecting and Predicting Fraud
Each business has to decide how they will manage potential fraud within their program. With predictive fraud modeling, algorithms score the likelihood of fraud in the program, while detecting anomalies, auditing and logging incidents and flagging inconsistencies within the system. This data gives your team the resources to decide how to approach and manage fraud.
Automated Triggered Communications
Scale with authenticity, with the help of AI and machine learning tools, to communicate to customers at the right time, in the right channel, with the right message.
Benefits
- Actionable insights in a fraction of the time and effort of rules-based analytics
- Intelligent optimization through the SmartJourney® methodology gives marketers the tools to develop the right strategy
- Predictive modeling tools allow marketers to analyze behavior and engage customers in ways that inspire them along their journey
- Continued test & learn capabilities are scalable with machine learning and AI tools
Executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t.
Executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t.
Executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t.
Related Resources
4 Key Tactics to Ensure You Connect With Your Customers
The Wise Marketer tapped Kognitiv for the best practices brands can do for customers during COVID-19 to give additional value, keep engagement high and show them you care.
The 4 Pillars of Loyalty Campaigns During COVID-19
Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
