Campaigns & Promotions
Reach your customers at the right time via the right channel, with personalized campaigns and promotions
Campaigns & Promotions
Reach your customers at the right time via the right channel, with personalized campaigns and promotions
Engage Customers at the Right Time in the Journey
Loyalty technology should make building 1:1 relationships with all of your customers easy – no matter the millions of people you want to connect with. The combination of accessible data and actionable technology, supported by SmartJourney® insights, makes it easy for brands to scale individualized customer journeys.
SmartJourney® Enhanced Campaigns
Our customizable SmartJourney® campaign solutions add incremental value and overall profitability to your program. Clients have used this proprietary model to increase their ROI in many ways, including triggering automated campaigns to realign customers likely to churn and boosting member engagement during onboarding to increase the customer lifetime value through the life of the program.
Personalized Offer Engine
Within the loyalty system, effective omni-channel personalization stems from the Kognitiv proprietary customer loyalty scoring. We factor in Customer Lifetime Value (CLTV) and Recency/Frequency/Monetary Value (RFM), activity history, origination traffic, profile, SmartJourney® segments, redemption history and transaction data to send targeted relevant offers, at the right moment via the right channel.
Data-Driven Campaigns
Thanks to the powerful segmentation system built into the system, campaigning in the loyalty system is highly custom and targeted. That’s rounded off by a messaging system that works both entirely within the technology and alongside each member’s third-party system.
Real-Time Decisioning
Our loyalty system offers real-time decisioning to automate or trigger right-time messaging. It connects to an omni-channel ecosystem (mobile app, website, POS, etc.) to personalize experiences based on profile, interactions, transactions and in-session behavior.
Benefits
- Campaign management technology is natively integrated with Kognitiv’s loyalty system
- Behavior-triggered 1:1 messaging takes customer data and turns it into actionable communications
- Integrated AI and machine learning tools enhance campaigns to guide members along their customer milestones and maximize their value to your business
Push notifications that use personalized targeting or trigger criteria boosted open rates between 30% and 380%
Push notifications that use personalized targeting or trigger criteria boosted open rates between 30% and 380%
Push notifications that use personalized targeting or trigger criteria boosted open rates between 30% and 380%
Related Resources
Considering CRM & Loyalty For Acquiring & Growing Your Customers
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
Jisun Hahn promoted to EVP and Chief Global Solutions Officer
Jisun Hahn has been promoted to EVP Chief Global Solutions Officer. Jisun will be accountable for ensuring that Kognitiv's commercial solutions align to our platform capabilities. Jisun will also lead corporate strategic planning as our organization accelerates our growth plans.
Generational Loyalty – From Boomers to Gen Z
Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive benefits.
