Analytics & Measurement
Continuously optimize your program and track against KPIs with insights from in-depth analytics reporting
Analytics & Measurement
Continuously optimize your program and track against KPIs with insights from in-depth analytics reporting
Measure the Success of Your Program
With the use of the Kognitiv analytic tools, brands can track past and present customer behavior and predict future value. This provides marketers with the details needed to showcase loyalty program ROI and help ensure growth.
Visual Dashboards to Track KPIs
Our visualization tools allow marketers to easily measure program performance to further unlock business opportunities. The Kognitiv loyalty system offers out-of-the box comprehensive reports and pre-built dashboards that visualize performance via 88 KPIs.
SmartJourney® Enabled Analysis
Identify where your customers are and visualize their future journeys across key milestones through the data-enhanced SmartJourney® analytics. This in-depth analysis allows you to identify revenue-saving and maximum growth opportunities within your business.
Retrospective Reporting & Custom Reports
Kognitiv provides standard, out-of-the-box reporting, as well as custom ad-hoc reports that provide insights into customer and program performance. These reports pull directly from your loyalty database and can also consume third-party data warehouse information to put insights at your fingertips.
Unsurpassed Industry Benchmark Data
To elevate our clients’ loyalty programs, Kognitiv uses 80+ years of loyalty benchmark data from across hundreds of global programs. We work closely with our clients to track and measure KPIs against the overall program health, making it easier for marketers to make smarter decisions that drive customer growth.
Benefits
- Customizable and pre-built dashboards let you easily see where to take action to improve business and loyalty program performance
- Analytics reporting leverages AI and machine learning tools to make interpreting customer behavior easy
- Fraud detection and reporting can show if and where fraud is impacting your business so your team can take necessary steps to mitigate risk
- Industry-leading benchmark data shows how your program performance stacks up against hundreds of successful programs worldwide
On average, loyalty rewards program members in the US and Canada spend $86 more with traditional and online retailers than nonmembers within a typical three-month period
On average, loyalty rewards program members in the US and Canada spend $86 more with traditional and online retailers than nonmembers within a typical three-month period
On average, loyalty rewards program members in the US and Canada spend $86 more with traditional and online retailers than nonmembers within a typical three-month period
Related Resources
Loyalty Marketing in a Post-COVID-19 World: Insights from a Panel of Loyalty Experts
The Wise Marketer wanted to explore how customer loyalty will be impacted post-crisis when our lives return to a “new normal.”
Building Customer Loyalty: The Value of Tiers
Today's loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
