Analytics & Measurement
Continuously optimize your program and track against KPIs with insights from in-depth analytics reporting
Analytics & Measurement
Continuously optimize your program and track against KPIs with insights from in-depth analytics reporting
Measure the Success of Your Program
With the use of the Kognitiv analytic tools, brands can track past and present customer behavior and predict future value. This provides marketers with the details needed to showcase loyalty program ROI and help ensure growth.
Visual Dashboards to Track KPIs
Our visualization tools allow marketers to easily measure program performance to further unlock business opportunities. The Kognitiv loyalty system offers out-of-the box comprehensive reports and pre-built dashboards that visualize performance via 88 KPIs.
SmartJourney® Enabled Analysis
Identify where your customers are and visualize their future journeys across key milestones through the data-enhanced SmartJourney® analytics. This in-depth analysis allows you to identify revenue-saving and maximum growth opportunities within your business.
Retrospective Reporting & Custom Reports
Kognitiv provides standard, out-of-the-box reporting, as well as custom ad-hoc reports that provide insights into customer and program performance. These reports pull directly from your loyalty database and can also consume third-party data warehouse information to put insights at your fingertips.
Unsurpassed Industry Benchmark Data
To elevate our clients’ loyalty programs, Kognitiv uses 80+ years of loyalty benchmark data from across hundreds of global programs. We work closely with our clients to track and measure KPIs against the overall program health, making it easier for marketers to make smarter decisions that drive customer growth.
Benefits
- Customizable and pre-built dashboards let you easily see where to take action to improve business and loyalty program performance
- Analytics reporting leverages AI and machine learning tools to make interpreting customer behavior easy
- Fraud detection and reporting can show if and where fraud is impacting your business so your team can take necessary steps to mitigate risk
- Industry-leading benchmark data shows how your program performance stacks up against hundreds of successful programs worldwide
On average, loyalty rewards program members in the US and Canada spend $86 more with traditional and online retailers than nonmembers within a typical three-month period
On average, loyalty rewards program members in the US and Canada spend $86 more with traditional and online retailers than nonmembers within a typical three-month period
On average, loyalty rewards program members in the US and Canada spend $86 more with traditional and online retailers than nonmembers within a typical three-month period
Related Resources
The 4 Pillars of Loyalty Campaigns During COVID-19
Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.
Banking Strategies During COVID-19
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
In the Banking World, Is Convenience the New Loyalty?
The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.
