The Loyalty Capital Network™ (LCN), is at the heart of our vision to reach, engage and reward customers

Winning and retaining customers is hard work. And it’s getting harder. Consumers need more reasons to stay connected to brands and vice versa. By unearthing lost value and using it to fuel the relationship, Kognitiv’s Member Brands™ can make offers that are significantly more enticing.

THE LCN IS DESIGNED TO IMPROVE RETURNS FROM VALUABLE BUSINESS ASSETS

THE LCN IS DESIGNED TO IMPROVE RETURNS FROM VALUABLE BUSINESS ASSETS

Asset-rich businesses know how crucial it is that those assets are effectively leveraged and efficiently managed. But the science around pricing and incentives has been widely adopted and offers little competitive advantage. The market is dying for fresh ideas and new approaches.

LCN MEMBER BRANDS™ UNEARTH SURPRISING VALUE TOGETHER BY TRADING Peer-to-Peer

The LCN is a P2P network that enables Member Brands to calculate the respective values of their assets, services and loyalty programs in real time. By creating a universal currency (Loyalty Capital™), the network allows brands to trade together in an entirely new and unique way.

LCN MEMBER BRANDS OPERATE IN TWO roles – INVESTORS AND MARKETPLACES

When companies become Member Brands, they can invest Loyalty Capital into the LCN or, provide marketplaces, where it can be redeemed. In some cases, members do both. This new, collaborative approach is both additive and much more efficient than traditional channels.

WE HELP INVESTORS OBTAIN THE MOST VALUE FROM THEIR PERISHABLE ASSETS

WE HELP INVESTORS OBTAIN THE MOST VALUE FROM THEIR PERISHABLE ASSETS

Earnings from capital assets need to be constantly optimized. Traditional strategies have become predictable – algorithmic and technological. By eradicating channel complexity the LCN can effectively improve end-user pricing while positively improving yield.

INVESTORS MIGHT BE HOTELS WITH LOW YIELD OR SUBOPTIMAL OCCUPANCY

Optimizing hotel occupancy has always been challenging. No operator wants empty beds, nor do they want to eat their own margins. If anyone deserves to be rewarded more generously, it should surely be the best customers, the good arrivals and the most valuable prospects.

INVESTORS COULD BE AIRLINES AS THEY STRUGGLE TO MAXIMIZE SEAT UTILIZATION

INVESTORS COULD BE AIRLINES AS THEY STRUGGLE TO MAXIMIZE SEAT UTILIZATION

Airline loyalty programs are the most sophisticated in the world yet many airlines still dump masses of seats on intermediaries that erode their access to customers. The LCN offers a direct marketplace to drive more demonstrable loyalty. Airlines can now choose to invest their low yielding seats to optimize and extend customer lifetime value.

MARKETPLACES typically have large audiences of ENGAGED consumers – LIKE RETAIL STORES

MARKETPLACES typically have large audiences of ENGAGED consumers – LIKE RETAIL STORES

Sadly, many large marketplaces deploy the same incentives week after week. So consumer loyalty wilts. Instead of just offering more discounts or more groceries, the LCN elegantly connects hard-earned points with the most delicious and appetizing ways to use them.

MARKETPLACES MAY ALSO BE banks, e-COMMERCE COMPANIES OR LOYALTY PROGRAMS

MARKETPLACES MAY ALSO BE banks, e-COMMERCE COMPANIES OR LOYALTY PROGRAMS

Consumers are frustrated by loyalty programs that fail to deliver usable value. Offers that are unexciting or inaccessible, The LCN can set their loyalty points free. Consumers see jaw dropping offers that simply couldn’t exist before.

OK, SO HOW DOES THE LCN WORK?

OK, SO HOW DOES THE LCN WORK?

There are a few simple steps required to become an LCN Member Brand. The initial consultation phase is painless and implementing our technology is simple and, in no way, disruptive. Here’s what to expect.

AFTER SOME RIGOROUS ANALYSIS, WE DETERMINE AN INVESTOR’S ‘Set Income’

Set Income is a judicious, variable, pricing model that determines the most reliable and fair value for the goods or services that Investors agree to trade. As transactions are direct and commission free, this regularly delivers a minimum increase of at least 5%. In some scenarios it can reach 50%.

TOGETHER, WE THEN DECIDE how much INVENTORY TO ALLOCATE

Successful yield management demands agile inventory allocation. Asset owners can assess the performance of the LCN in combination with traditional channels. We rigourously monitor the value we create. That way, we prove our worth. Day after day. Year after year.

WE Match TRADING MEMBERS BASED ON BRANDS, goals and BUSINESS OBJECTIVES

WE Match TRADING MEMBERS BASED ON BRANDS, goals and BUSINESS OBJECTIVES

The best trading partners are resonant brands with aligned business objectives or KPIs. Members appreciate that, by working together, they multiply the beneficial effect of the Loyalty Capital or the audiences that they bring. There is no dilution to their brand’s value or the relationship they have with their consumers.

INVESTORS ARE CONNECTED TO FRESH MARKETPLACES WITH NO MIDDLEMEN, NO COMMISSIONS

The beauty of P2P trading is that both parties share a desire to transact. By working together, Member Brands can target the most appreciative audiences with the most appealing offers. And by selling direct all the value goes right to the customer. Where it makes the most impact.

EVERY SHRED OF INVESTMENT NOW FUELS LOYALTY AND CLV, NOT dilutive INTERMEDIARIES

Time after time, value wins out. If 100% of your loyalty investment goes directly to the people you want to reward, it’s no surprise they get a better deal and feel better about it. The more value that can go right to customers, the longer you’ll keep them.

OUR MACHINE LEARNING CEASELESSLY TAILORS OFFERS FOR VERY specific AUDIENCES

Traditional marketing is failing. There’s too much noise for great offers to hit home. For marketing to work, it needs to be agile, responsive and intelligent. By melding available data from multiple stake holders, the LCN can refine offers and precisely target pre-qualified audiences.

LCN MEMBER BRANDS OWN EVERY BIT OF THEIR data

Data is the most crucial element in customer loyalty. The last thing a business needs is to lose sight of the end customer or miss out on current trading history. The LCN provides full transparency and data availability for every stakeholder. So they can use it to their best advantage.

MARKETPLACE OWNERS CAN CREATE consumer offers OF TRULY FABULOUS VALUE

‘Jaw-dropping’, ‘Extraordinary’, ‘Unbelievable’. There is no way to match the value that the LCN can deliver to the consumers that truly deserve it. And by tracking a recipients’ behavior, every incentive can be tested and refined to maximize the return on investment.

INVESTORS REACH NEW AUDIENCES WITH LESS MARKETING COSTS OR UNCERTAINTY

Despite huge costs, marketing performance is never assured. By investing Loyalty Capital rather than regular currency, extra value is guaranteed. And by operating in a closed environment, where offers are directly targeted, data science can help to optimize success.

THE LCN OFFERS A NEW APPROACH TO customer acquisition, LOYALTY and retention

THE LCN OFFERS A NEW APPROACH TO customer acquisition, LOYALTY and retention

The LCN is a breakthrough idea in Customer Loyalty. It’s not a new card or a points tracker it’s a brand new way to think about, deliver and measure loyalty. Loyalty Capital unearths massive value that otherwise wouldn’t exist. It has the power to transform your business. Try it!

Get in touch