Loyalty Management
Build a 1:1 relationship with your customers through flexible, customizable and versatile global technology
Loyalty Management
Build a 1:1 relationship with your customers through flexible, customizable and versatile global technology
Fast, Flexible & Global Loyalty Management
Configure your loyalty technology to manage the customized elements of your program. The Kognitiv Loyalty System helps break down business silos to meet the needs of your individual stakeholders while also managing the various complexities of your program across countries, currencies, languages and cultures.
Easily Manage Personalized Loyalty
Kognitiv’s loyalty system makes personalization easy. We embed SmartJourney® within the core of our technology, making it easy to deliver relevant and meaningful experiences at the customer’s point of need, without requiring the manual intervention of complicated tech setup.
Points Liability Management
Points liability is becoming a major concern for companies with or considering loyalty programs. Our Kognitiv Loyalty System monitors and manages liability via online tools such as reporting and configurable expiration policies to help brands and their teams make the best decisions for their companies.
Manage the Most Complex Points Structures & Rewards
The loyalty system can manage multiple national and loyalty currencies simultaneously, as well as rewards and bonuses by both transactions and interactions. For enterprise programs that span multiple countries and/or currencies, Kognitiv loyalty can support any combination of currencies, languages, markets, expiry, points and point subtypes. Customers can also transfer, pool and share points easily through householding features.
Create Emotional Connection Through Tiers & Status
Robust tiering capabilities are core to our loyalty technology, making it easy for marketers to incorporate status, preferential treatment and recognition into their loyalty programs. This enables brands to build emotional connections that keep customers engaged longer.
Benefits
- Customizable and flexible rewards awarded for transactional and interactional behaviors cultivates an elevated customer value exchange
- Simplify loyalty operations through easy platform configuration across multiple locations, currencies, customer attributes, promotions, rewards and more
- Run a points-free engagement program that leverages proven loyalty tactics, such as surprise & delight and targeted messaging
- Dynamic offer engine based on rules or machine-learning analytics that triggers the next best action to engage the customer
Related Resources
Loyalty Marketing in a Post-COVID-19 World: Insights from a Panel of Loyalty Experts
The Wise Marketer wanted to explore how customer loyalty will be impacted post-crisis when our lives return to a “new normal.”
How P&G Were Able to Create a Global Loyalty Solution
P&G needed richer insights to understand moms’ habits, behaviors and needs globally, and combat the extremely competitive baby care landscape.
4 Ways CPG Brands Can Build Winning Relationships With Customers
CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.
