Campaigns & CX
A marriage of the art & science of loyalty marketing to deliver 1:1 personalization at scale through targeted, relevant campaigns
Marketers face the challenges of an increasingly complex customer journey, an expanding ocean of available customer data and the increasing demand from consumers to be recognized with a personalized customer experience. Kognitiv Loyalty Solutions simplifies the complexity and gives brands the power to deliver 1:1 personalization at scale via loyalty and CRM programs.
CX at the Heart of Loyalty
Our team helps you define growth goals, set campaign and promotion strategies, and mobilize operational resources to deliver on your vision through world-class campaign strategy and planning. SmartJourney® uniquely enables Kognitiv to quickly diagnose and recommend campaign strategies for program optimization, while a growing selection of artificial intelligence and machine learning models deliver predictive recommendations for your customers over time.
The SmartJourney® Campaign Model
Kognitiv offers pre-built journey map templates and campaign assets to launch your SmartJourney® implementation for your customers. From standard data models to operational campaign flowcharts, our customizable SmartJourney® campaign solutions can help jump-start your program and deliver real results. Clients have used this proprietary model to increase their ROI in many ways, including triggering automated campaigns to realign customers about to churn and increasing engagement during member onboarding to boost the customer lifetime value.
1:1 Personalization at Scale
1:1 Personalization at Scale
Data Management & Automation
Campaign Development & Delivery
Personalized headlines, copy & content based on insights from customer interactions can lead to an increase of up to 163% in open rates.
Personalized headlines, copy & content based on insights from customer interactions can lead to an increase of up to 163% in open rates.
Personalized headlines, copy & content based on insights from customer interactions can lead to an increase of up to 163% in open rates.
Related Resources
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
Shawn Pearson joins Kognitiv as President
Shawn Pearson joins Kognitiv as President effective February 1st 2021. Shawn’s impressive track-record of developing high-performance teams and, his acute understanding of the complex challenges facing global Executives, makes him a wonderful addition to our Executive Team.
Magrabi Increases Retention
Magrabi is the largest eyewear retail group in the Middle East and North Africa. The brand had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.
