Advanced Visual Analytics For Key Business Insight
Gain deeper customer insights to answer critical business questions through AI-enabled machine learning tools and visual analytics
Customer data is the foundation to truly knowing customers and building out loyalty that engages and inspires them. Our proprietary diagnostic tools allow you to pinpoint key opportunities to create impact within your customer base. Predictive models based on the latest machine learning toolsets help drive behaviors to produce better ROI.
Diagnostic Insights to Understand & Influence Customer Behavior
Customer data analytic tools from Kognitiv give deeper insight into the behavioral patterns unique to each business. These actionable insights can pinpoint the gaps and opportunities to drive business growth. Built within these tools, the SmartJourney® methodology identifies key engagement milestones and predicts where customers will move across engagement stages. This predictive engagement can help drive personalization strategies to create campaigns with better ROI, and increased overall engagement. Once the model is created, monthly refreshes will guide marketers to optimize ongoing results.
AI-Based Machine Learning Tools for Predictive Modeling
Predictive Churn models help identify retention risks, Next Best Experience models help drive 1:1 relevance and boost engagement levels within an audience, and Fraud Prediction models help reduce costs and minimize fraud. Our engine enables more real-time processing with even greater accuracy over traditional methods. Proprietary loyalty scoring determines the relative value of each customer and predicts who is mostly likely to become your next high value customer, which can help improve onboarding results, nurture more customers for engaged growth, improve retention and boost overall CLTV.
Ongoing Validation & Optimization for a Best Program Performance
Easy-to-use dashboards with standardized KPIs provide a real-time window into ongoing member engagement. This allows marketers to monitor overall program health and performance – such as enrollment rate, earning and redemption activities, and evaluate the impact of marketing campaigns. With this advanced analytics toolset, marketers gain the real-time insights needed to optimize spend, create a superior user experience and gain the maximum marketing return.
Brands are 7 times more likely to present an offer to a customer who needs it, which equates to an ROI increase of 11% when running a campaign through the Churn Model
Brands are 7 times more likely to present an offer to a customer who needs it, which equates to an ROI increase of 11% when running a campaign through the Churn Model
Brands are 7 times more likely to present an offer to a customer who needs it, which equates to an ROI increase of 11% when running a campaign through the Churn Model
Related Resources
Building Customer Loyalty: The Value of Tiers
Today's loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.
Banking Strategies During COVID-19
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
4 Key Tactics to Ensure You Connect With Your Customers
The Wise Marketer tapped Kognitiv for the best practices brands can do for customers during COVID-19 to give additional value, keep engagement high and show them you care.
