Creating superior experiences for customers or building robust loyalty programs requires a deep understanding of your current customers and where you may miss opportunities to deepen those relationships. SmartJourney is a proven way to uncover, and address, those opportunities.

With classic long purchase cycles in their category, US Home Goods Retailer Kirkland’s wanted to keep consumers engaged to reduce churn while simultaneously growing customer base

P&G needed richer insights to understand moms’ habits, behaviors and needs globally, and combat the extremely competitive baby care landscape.

Leading Hotels of the World sought a loyalty program that could deliver the remarkably uncommon experiences that uniquely defines its brand. They needed a way to understand what those experiences might be and who they would matter most to.

Walmart Chile (Lider) had an 8-year-old loyalty program that was no longer driving value to 75%+ of its members

Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program.

Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive benefits.