Al Montalvo joins as EVP of Global Business Development bringing deep partnership pedigree to collaborative commerce provider.
Chicago was the venue for this year’s CRMC. Personalization, Zero-Party Data, Data centricity and building real customer experiences was on the agenda. All the things we love in the city with the best pizza in North America. A match made in heaven.
Tim Collins, Chief Data and Analytics Officer, at Kognitiv Corporation is joining the global Data Collaboration Alliance think-tank as a Board Advisor and founding member of the iOWN data ownership initiative.
Magrabi is the largest eyewear retail group in the Middle East and North Africa. The brand had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.
Today's loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.
Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.