Chicago was the venue for this year’s CRMC. Personalization, Zero-Party Data, Data centricity and building real customer experiences was on the agenda. All the things we love in the city with the best pizza in North America. A match made in heaven.
Today's loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.