Go to the Kognitiv Homepage
Contact Us

Magrabi Increases Retention

2021-04-13T14:00:31-04:00

Magrabi is the largest eyewear retail group in the Middle East and North Africa. The brand had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.