Prior to the global pandemic, most consumers engaged with brands according to their wants and needs, which were tied to predictable factors such as life stage, income, and interests. Then, the pandemic hit and caused a seismic shift in consumer behaviour.
Jisun Hahn has been promoted to EVP Chief Global Solutions Officer. Jisun will be accountable for ensuring that Kognitiv's commercial solutions align to our platform capabilities. Jisun will also lead corporate strategic planning as our organization accelerates our growth plans.
Peter Menges has been promoted to EVP Chief Commercial Officer. His focus will be on Commercial activities to drive our aggressive global growth
Al Montalvo joins as EVP of Global Business Development bringing deep partnership pedigree to collaborative commerce provider.
On November 3rd 2021, Kognitiv Corporation announces the appointment of Maurizio Bisicky as Managing Director, EMEA effective immediately.
From changing regulations, the demise of 3rd party cookies, and the evolving expectations around consumer data and privacy, CMO's face a perfect storm. Collaborative commerce provides a timely solution to these CMO challenges.
TORONTO, Oct. 12, 2021 - Kognitiv Corporation today announced that Shawn Pearson has been named Chief Executive Officer in addition to his role as President, effective October 12, 2021.
Chicago was the venue for this year’s CRMC. Personalization, Zero-Party Data, Data centricity and building real customer experiences was on the agenda. All the things we love in the city with the best pizza in North America. A match made in heaven.
Zero-Party Data is fast becoming the hottest topic in loyalty marketing circles. The ability to build programs using data that signals a consumer’s intent, not merely their history, will be a game-changer. Here’s why we believe this will redefine loyalty.
Creating superior experiences for customers or building robust loyalty programs requires a deep understanding of your current customers and where you may miss opportunities to deepen those relationships. SmartJourney is a proven way to uncover, and address, those opportunities.
