The Australian Financial Review features Kognitiv’s innovative perspective on collaborative commerce and creating more value for consumers to build true loyalty.
Building Customer Loyalty: The Value of Tiers
christine.robson@kognitiv.com2021-04-13T13:58:18-04:00Today's loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.
How Big is Your Churn Problem?
christine.robson@kognitiv.com2021-04-13T13:58:01-04:00Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program.
In the Banking World, Is Convenience the New Loyalty?
christine.robson@kognitiv.com2021-04-13T13:57:04-04:00The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.
The Top 6 Financial Services Industry Trends
christine.robson@kognitiv.com2021-04-13T13:55:21-04:00This year, we will see a massive shift in how banks build out their customer growth and retention strategies through personalized customer journeys and experiences.
4 Things Brands Can Do Now in the Time of COVID-19
christine.robson@kognitiv.com2021-04-13T13:54:36-04:00Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.
Banking Strategies During COVID-19
christine.robson@kognitiv.com2021-04-13T13:54:05-04:00For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.