Chicago was the venue for this year’s CRMC. Personalization, Zero-Party Data, Data centricity and building real customer experiences was on the agenda. All the things we love in the city with the best pizza in North America. A match made in heaven.
Zero-Party Data is fast becoming the hottest topic in loyalty marketing circles. The ability to build programs using data that signals a consumer’s intent, not merely their history, will be a game-changer. Here’s why we believe this will redefine loyalty.
Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.
Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.
CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.
Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.