Magrabi is the largest eyewear retail group in the Middle East and North Africa. The brand had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.

Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program.

Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?

These 5 key performance indicators help you determine the overall health of your loyalty program.

CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.