Kognitiv Corporation announces the sale of its Intelligent Shopper Solutions (ISS) business to Chicago-based IRI. This sale significantly enhances our liquidity position to support Kognitiv’s growth plans and acquisition strategy. In addition, we will enter into an innovation and marketing partnership with IRI.

Today's loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.

Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program.

Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.

Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.

CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.

Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.