Is gamification worth the hype and should you invest in a gamification strategy?
Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.
Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.
CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.