This year, we will see a massive shift in how banks build out their customer growth and retention strategies through personalized customer journeys and experiences.
Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.
CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.