Magrabi is the largest eyewear retail group in the Middle East and North Africa. The brand had a legacy program – PRISM, a two-tier invite-only program based on spend not inclusive of all members. In order to increase retention and market share, Magrabi looked to redesign their program.

Key Takeaways:

• Kognitiv collaborated with Magrabi to revise, implement & relaunch Prism into a card-less, points-based tiered loyalty program
• Magrabi’s ongoing services include: Loyalty Platform, Strategy, Analytics, Program Management and Communications

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