Project Description
Case Study
How P&G Were Able to Create a Global Loyalty Solution
Procter’s Challenge:
P&G needed richer insights to understand moms’ habits, behaviors and needs globally, and combat the extremely competitive baby care landscape.
Kognitiv’s Approach:
We developed a mobile-centric program that allowed moms to track purchases and interactions to redeem for tailored rewards.
Leveraged Procter’s Loyalty Solutions Global Center of Excellence to use best practices, share insights and innovation across multiple regions.
Ultimately, we partnered with P&G to create a global, personalized, end-to-end solution adaptable to local market needs, interests and community engagement.
Business Results:
12MM
Active audience representing 12% of on-line Moms globally
7X ROI
Over a decade in market in 9 countries
