Project Description

Case Study

How P&G Were Able to Create a Global Loyalty Solution

Procter’s Challenge:

P&G needed richer insights to understand moms’ habits, behaviors and needs globally, and combat the extremely competitive baby care landscape.

Kognitiv’s Approach:

We developed a mobile-centric program that allowed moms to track purchases and interactions to redeem for tailored rewards.

Leveraged Procter’s Loyalty Solutions Global Center of Excellence to use best practices, share insights and innovation across multiple regions.

Ultimately, we partnered with P&G to create a global, personalized, end-to-end solution adaptable to local market needs, interests and community engagement.

Business Results:

12MM

Active audience representing 12% of on-line Moms globally

7X ROI

Over a decade in market in 9 countries

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