Kognitiv’s Global Industry Practice Lead for Financial Services Neil Balbirnie was recently tapped by the Australian Financial Review to discuss how collaborative commerce, zero-party data and hyper-personalization are driving the next generation of loyalty. The growing movement towards community, and creating reciprocal value for everyone within that community, is one of the important trends we’re seeing emerge through COVID. The ability of collaborative commerce to bring partner brands inside a secure ecosystem, to trade and exchange value, is how astute businesses can create new value, deepen existing relationships and build more loyal consumers.

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