Project Description


CMO Challenges & Collaborative Commerce

October 15, 2021

Watch this interview with The Wise Marketer about the key issues facing marketers and loyalty practitioners today. Our North American MD Peter Menges chats with The Wise Marketer CEO, Bill Hanifin, about how collaborative commerce can address many of them. From providing rich zero-party data to accessing new audiences through peer-to-peer partnerships, collaborative commerce is a timely solution.

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